The challenge

Connect destination discovery with accommodation browsing so visitors can explore a stay and make a relevant booking enquiry.

How StrandIT approached the project

The experience balances inspiring destination imagery with practical accommodation information. Browsing and enquiry pathways are kept connected so the visitor can move from inspiration to a specific next step.

Haven Escapes: illustrative design direction.

The work in focus

  • Destination-led content and browsing structure
  • Accommodation discovery experience
  • Enquiry pathways aligned with the selected stay

Why this matters for the business

Give travellers the context they need to find a suitable escape and enquire with confidence.

A website needs to do more than look right. Its content, navigation and next steps should work together, helping a visitor understand the offer and make an informed decision.

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