Digital marketing
Email Marketing Management
Campaign calendar, automations, segmentation, promotional emails, testing and reporting.
Discuss Email Marketing Management
What Email Marketing Management helps with
Bring campaigns and automated messages into one email plan. Full email marketing considers the ongoing calendar, contact segments and lifecycle moments together. We identify which messages are useful to each audience and how campaign reporting can inform the next round of work.
What we can help you put in place
We confirm the deliverables in a written proposal before work begins. A scope for this service can cover:
- An agreed campaign calendar and audience segmentation plan
- Promotional emails and scoped automation workflows
- Testing, reporting and ongoing message improvements
Important scope considerations
The number of campaigns and automated flows is defined in the agreement. Platform fees, major data cleanup and complex ecommerce integrations may need additional scope.
What to bring to the first conversation
Share your offer, intended audience and the channels you already use. Existing campaign reports can add context, but we also need to understand how your team handles the enquiries or purchases those campaigns generate.
How we work with you
- Define the brief. We review your goals, current setup and the requirements specific to email marketing management.
- Agree the work. Your proposal sets out deliverables, responsibilities, dependencies and commercial terms before implementation or advisory work begins.
- Review the outcome. We walk through the agreed output, explain any limitations and confirm the next steps or ongoing ownership.
Common questions
How is this different from newsletter management?
Newsletter management centres on regular editions. A full email program can also cover audience segments and automated journeys, such as welcome or follow-up messages, within an agreed workload.
How is this service quoted?
We confirm a quote after reviewing the brief, existing systems and deliverables. Any third-party fees, recurring costs and tax treatment are set out in the proposal. A catalogue indication is not a final project quote.
Your next step
Talk through your email marketing management needs.
Tell us about your current setup and the outcome you want. StrandIT is based in Sydney NSW, Australia.