The challenge
Connect paid-social strategy and creative optimisation for a wellness brand, with acquisition efficiency as the central focus.
How StrandIT approached the project
The work considers the audience, the message and the creative together. Campaign direction and creative refinement are treated as an ongoing process, keeping the brand's wellness positioning visible throughout the acquisition journey.
A little space
to feel good.
Brand-aligned campaign concepts for a more considered wellness journey.
Small rituals.
Meaningful moments.
Audience: everyday wellbeing
Message: time for yourself
Next step: discover the ritual
Make roomfor yourself.Creative concept / discovery
Your everyday.A little lighter.Creative concept / consideration
The work in focus
- Paid-social campaign direction
- Brand-aligned creative strategy
- Creative optimisation focus
Why this matters for the business
Reach a relevant audience with creative that feels consistent with the brand.
Digital marketing works best when discovery, messaging and the next step are considered together. The aim is to attract relevant visitors and give them a useful reason to engage.
