The challenge
Bring SEO, Google Ads and LinkedIn activity into a coordinated digital marketing programme.
How StrandIT approached the project
The scope connects organic discovery with paid search and professional audience targeting. The emphasis is on a consistent offer across channels, supported by a clearer view of campaign activity.
NOVATECH / Growth
Campaign planChannelsContent
Sample workspaceOne offer.
Connected across channels.
A coordinated acquisition direction for a technology business.
01Organic search
Useful answers for the research stage
Service topics and intent-led content
02Google Ads
A direct path from search to enquiry
Offer-led search campaign and landing page
03LinkedIn
Context for professional decision-makers
Audience alignment and consistent messaging
Illustrative design direction / Sample content, not reported results
The work in focus
- Search engine optimisation direction
- Google Ads campaign scope
- LinkedIn audience and campaign alignment
Why this matters for the business
Create a joined-up acquisition approach across search and professional channels.
Digital marketing works best when discovery, messaging and the next step are considered together. The aim is to attract relevant visitors and give them a useful reason to engage.
