Digital marketing
Retargeting Setup
Create audiences and campaigns for previous visitors or engaged prospects where tracking allows.
Discuss Retargeting Setup
What Retargeting Setup helps with
Plan an appropriate follow-up campaign for people who have already interacted with your business. Retargeting setup defines eligible audiences, relevant messages and exclusion rules. We check what the tracking and consent configuration can support before building campaigns around an audience that may not be available.
What we can help you put in place
We confirm the deliverables in a written proposal before work begins. A scope for this service can cover:
- Audience definitions based on eligible engagement signals
- Exclusions and campaign setup for the agreed platform
- Message alignment and tracking availability checks
Important scope considerations
Audience minimums, consent and browser restrictions can limit reach. Retargeting setup does not include ongoing management or media spend unless those services are explicitly added.
What to bring to the first conversation
Share your offer, intended audience and the channels you already use. Existing campaign reports can add context, but we also need to understand how your team handles the enquiries or purchases those campaigns generate.
How we work with you
- Define the brief. We review your goals, current setup and the requirements specific to retargeting setup.
- Agree the work. Your proposal sets out deliverables, responsibilities, dependencies and commercial terms before implementation or advisory work begins.
- Review the outcome. We walk through the agreed output, explain any limitations and confirm the next steps or ongoing ownership.
Common questions
Can I retarget every website visitor?
No. The available audience depends on consent choices, technical signals and platform rules. We explain those limits and avoid treating website traffic as a guaranteed addressable advertising list.
How is this service quoted?
We confirm a quote after reviewing the brief, existing systems and deliverables. Any third-party fees, recurring costs and tax treatment are set out in the proposal. A catalogue indication is not a final project quote.
Your next step
Talk through your retargeting setup needs.
Tell us about your current setup and the outcome you want. StrandIT is based in Sydney NSW, Australia.